Types of Internet Marketing Strategies
Internet Marketing is a general term that can be used to refer to any promotion activity in the World Wide Web. Digital marketing is the part of internet marketing that uses electronic and internet-based technologies including desktop computers, cell phones and other electronic media and interactive media and platforms to advertise services and products. It does not matter what kind of online business you have, Internet Marketing is a sure way to get customers to your website and make sales. Here are a few different types of Internet Marketing.
Content Marketing is a means of increasing traffic to a website by creating new content for the website. You can do this by writing SEO articles and submitting them to article directories, creating quality content blogs or forum areas and using SEO to get your site ranked higher on Google. Content marketing has the ability to increase your visitors, subscriber base and return on investment. Content marketers can use paid methods to generate more content or outsource their work to freelance writers and ghostwriters. By having a high-quality content, a visitor will be more likely to pass through to the next level in the selling process.
Search Engine Marketing Search engine optimization (SEM) and digital marketing both refer to the act of optimizing websites for search engines. SEM involves researching keywords, using keyword tools and changing web pages often to increase traffic. Search engine marketing (SEM) deals with creating content and links that increase your site’s rankings on search engines such as Google. Some SEM techniques include pay-per-click advertising, search engine optimization, search engine marketing and link building. If you have an existing web presence but do not have a high ranking in the organic search results, you can still benefit from SEM to boost your ranking.
Content Networking Content networks include social media, video channels platforms, RSS feeds and discussion boards. The objective is to get your information out there into the online every community possible. Content allows you to link to your site and provide additional content for your customers. These channels platforms are also great ways to gain exposure for your company’s name, products, services and information. This form of internet marketing can be done in many ways such as blogging, submitting articles to article directories, participating in discussions in message boards, building email lists and more.
Affiliate Programs A popular strategy is affiliate programs. This strategy involves finding an affiliate program that matches up with your product or service. You promote the affiliate program through the use of paid advertising and links. Affiliate marketers earn commissions based on the number of people who purchase through their affiliate link. There are seven types of affiliate programs available on the internet: CPA Networks, ClickBank, Commission Junction, E-Bay, Flippa, Linkshare and Yahoo.
Website Content marketing includes developing a company website and creating quality website content. It is one of the seven types of internet marketing strategies. The website content may include information about services, products, prices, features and benefits, testimonials, videos, press releases and other promotional material.
Social Media Marketing includes activities like building social networks, publishing blog posts, using social media tools such as Twitter, Facebook, blogs, discussion forums and more. Examples of social media marketing tools include Facebook, Google+ and Twitter. These seven types of strategies are also referred to as digital marketing strategies. Examples include Facebook Influencer Marketing, Yahoo Answers, Squidoo, HubPages, Tiny URL and Vimeo.
Email Marketing is used to send targeted messages to specific individuals. This strategy is one of the seven types of strategies. It is used mainly to generate leads and to reach out to prospects. One advantage of email marketing over other online marketing strategies is, it is a cost effective way of distributing information. Examples of email marketing tools include email capture forms, autoresponders and opt-in mailings.